We’ll discuss two types of jeans which are unique and need to be talked about in my opinion.
Selvedge Denim: A selvedge or selvage is simply put a self-finished edge of a fabric and hence the name (self-edge). In the olden times the looms used to weave the fabric in one continous loop by weaving up and down and this used to leave a selvedge which was there just to show one where the end of the fabric is. Selvedge made a comeback in the 80s and was publicized as a premium product and the boom actually came in the early 2000s. Selvedge denim is a more rigid denim fabric, also it attracts a niche crowd for its own unique abilities such as its rigidity, its naturally flawed fabric (believe me it’s a pro as you don’t get this in commercially produced Levi’s of any kind). Also, the fact that one is paying relatively way more for selvedge jeans makes it more and less desirable at the same time.
Raw Denim: It is the natural indigo dyed denim. It isn’t distressed ,washed and treated unlike most commercially produced jeans which are given a wash or two to give out a bit of used and worn-out look to it. Now the best thing about raw denim is its natural process of fading and leaving out colour. Raw denim will actually become personalized in the way one moves as colour will fade from areas of more pressure and in this way every part of the denim looks beautiful to the owner. One of it’s cons is that it leaves out colour even in one’s hands at times and is produced by small companies specializing in certain fields like producing such denim products, the latter also holds true for selvedge denim.
Fun fact: Ever wondered why are women’s jeans pockets so small, not even large enough to carry mobile phones? It is to keep the 8.3 billion USD handbag industry up and running. Congratulations! You just came one step ahead in being an aware consumer.
Humans have a tendency, to prefer information that suits their personal agenda and agrees with their personal interests. This is called confirmation bias. As long as what we are presented with goes hand-in-hand with our pre-existing notions, we accept it at a factual level without trying to confirm its authenticity.
Social media apps utilize this psychological factor for personal benefit. To increase the amount of time you spend on such platforms, these applications track your biases and provide you with just the information you wish to see. For example, if a user follows multiple Bollywood celebrities, Instagram would feed the user with more celebrity-related posts. Of course, the app is helping you sort through a tremendous amount of junk at a small sacrifice of your personal data, but that’s not all. This constriction of the flow of data eliminates the possibility of an alternative source of information.
Due to the lack of a secondary source and the information provided being concurrent with one’s interests, the data is taken at fact value even though it might be false. If someone were to claim that a certain popular figure was set to tie the knot, it could spread far and wide within minutes without any sort of verification. The fascination of the acquired information motivates a user to share such posts or articles onto larger groups on Whatsapp, Facebook, Twitter and other media platforms. This incorrect, unchecked information travels further amongst excited users. Ultimately, it turns into what is called as fake news.
Governments of Fake News
Being platforms that operate free of cost, they are a vacuum for a growing population that is fascinated by the outreach. Political parties haven’t failed to see the opportunity of a never ending campaign that incurs zero loss, potentially reaching a very large audience. Political leaders prefer to tweet about a development in the country, rather than call for a traditional press conference. This way, they gain a form of monopoly over what they wish to convey, rather than be pestered for an answer. Thus, they eliminate the possibility of public accusation. The government has nobody to answer to unless they deem it necessary. Misusing the authoritarian atmosphere that is erected, they often use concocted information to manipulate the following public. This data eventually reaches media platforms and is targeted onto the niche category of people who believe all they see. Without a secondary source to counter these incorrect facts, this “information” spreads unchecked. The false article reaches a constantly brainwashed audience, shaping thoughts in favour of those who wish to benefit from it.
Fake news is on the run, and those who profit from it sit in chairs of power, with unquestioned authority.